Product Priorities
Each product team has key areas of development focus and priority which are customer and quality led.
Much of our grower’s focus is on agronomic benefits such as disease resistance, quality improvements, nutrition uptake and field holding, which impact overall quality and are being enabled by our transition to regenerative farming practices.
Alongside growing improvements we are also trialling for productivity improvements include harvest processability and optimisation for mechanisation.
New Product Development
New product development is a continuous process of testing an trialling with our growers running multiple tests over a series of years.
New innovation lines are sourced from seed company open days, but increasingly we are working in closer collaboration with the major seed companies to influence the development genetics with breeders, to ensure development matches market needs.
Our teams are always looking for that next innovation idea, be that something that is brought to us by a seed company or found during travels to other global markets. Our teams are always looking for that next discovery opportunity that could fit or evolve a market need.